Going online: why not? Great idea... But what sort of website do you actually have in mind? A website...
- to be looked at?
- to be read?
- that provides services to your users?
- that improves the image of your institution?
- that makes people want to come back?
If so, then Tipik is your ticket. Our team of professionals will help you focus on achieving this and many other ambitious goals.
Are you looking for a prime position in search engines? Are you striving to have your institution’s voice heard above the deafening chatter of countless pieces of rival information? Good referencing in search engines can truly improve how prominent your organisation is. Many factors influence referencing and cover technological aspects as well as marketing and editorial aspects. Our project managers, developers and editors work closely together to guarantee maximum visibility for you. The work starts from the very outset, with a strategy on the editorial position.
So the search engine is now sorted… Next up, the visitor gets onto your website, probably looking for specific information. Within about 20 seconds, you’ll need to persuade them to stay. Convince the visitor that the energy they are willing to invest to visit your site will be rewarded. During this initial contact, form is of primary importance: your website should show no trace of amateurism, it has to give the impression of expertise and professionalism through the use of expert creativity. Content must be pleasing on the eye. Space management, colour combinations, typography systems, visuals used… nothing should be left to chance. To find out more, visit our graphics studio.
In Europe, institutional websites (community, government, regional and local) are required to comply with international accessibility standards. These standards guarantee easy access to websites, notably for people with different disabilities: blind or partially sighted people, people with a motor disability, or even just people with outdated computer equipment. This is one way of reducing the digital divide. Tipik is recognised for its experience and commitment in the area of accessibility and our developers are proficient in dealing with accessibility constraints. To find out more, visit the section on our expertise in accessibility.
Beyond the requirements of accessibility standards, it is important to ensure that your information and services can be used intuitively. Your visitors should be able to navigate rapidly and comfortably through your website. A quality interface must be available to help them with their searching. If the user ends up having a negative experience, your institution’s image may well suffer. Tipik works with expert ergonomists who ensure that all recognised user-friendliness principles are applied. Are you looking to improve how a virtual front-office, intranet or database operates? Why not make the most of our laboratory of user tests.
Value added content
While user-friendliness may be a factor of success, the ultimate test lies in the usefulness of your website. The Internet today serves as an extension of business and institutional activities. Credibility, authenticity, relevance and exclusivity of your content, its consistency, the answers you provide to concrete questions asked by your visitors, your ability to meet needs, to target them, anticipate them and stimulate them… all this will result in visitor loyalty and convey a positive image of your institution. At Tipik, content remains the driving force. To find out more about our ability to produce high value added content, visit our section on specialist editors.