News - Sing it out loud for Festival of Europe
A giant sing-off at a mass, open-door karaoke session at the European Parliament – trust Tipik to find a unique way to liven up the Open Day at the European institutions, Saturday 7 May 2011.
Viral marketing techniques used for last year’s Festival of Europe saw the public strutting their stuff outside the parliament, following a YouTube campaign – Flash Mob. For this year ‘s Giant Euro -Karaoke we cranked up the volume, set up a huge screen and brought out the crowd’s inner Gloria Gaynor!
If you needed a break between peering down corridors of power, then Tipik’s mass karaoke provided a welcome diversion.
More on the Giant Euro-Karaoke
Pre-publicity to get the ball rolling, the Tired of Singing Alone? campaign
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