Communication strategy
“Shoot the right arrows at the right time”
What are your communication targets? When and where can you reach them? What messages are being conveyed? How can you spend your communication budget wisely? How can you calculate your returns on investment? What are your priorities for the coming year?
Tipik helps you develop synergies among your different communication activities (web, paper, audiovisual, events). Our project managers offer a structured approach to institutional marketing.
Our methodology
- Set communication goals
- Identify target segments
- Develop key messages
- Analyse resources
- Analyse existing products
- Choose communication channels
- Examine synergies
- Draw up a timeframe
- Anticipate crisis communication
- Establish performance indicators