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Bringing training results to life

Young boy in superhero gear biting a red apple
© Andrew Rich

Consumers, Health, Agriculture and Food Executive Agency of the EU

November 2016

Question

How do you add interest to an annual report on food safety training?

Answer

Clever use of visuals and a showpiece infographic

The EU’s Better Training for Safer Food Initiative trains food safety officials across the EU to implement the Union’s food and hygiene law effectively and keep our food safe. It’s a technical subject, which matters.

The client wanted the 2015 annual report to go further than before: to showcase the significant growth of the initiative and capture the attention of participants and policy makers alike. Tipik’s design made use of modern visuals and placed an infographic at the heart of the product to present concrete results simply, effectively and at a glance.